OUR APPROACH:
1. Advertise To The Right People - There are many ways to create awareness and get in front of the right people. Sometimes that's through face to face relationships, social media posting, networking, and sometimes that's through advertising online. One of the benefits of advertising is that it allows you to target specific people right in the moment of need for disaster restoration services, like water damage restoration. By targeting specific keywords, this will enable you to hyper-target potential customers for the best possible returns of your water damage marketing dollars.
2. Track Leads - It's all about tracking when it comes to measuring results. With our campaign on increasing your water damage leads, any call that comes from your website is recorded and sent to you in an email for your listening, fast and easy tracking right to your cell phone. You will also have access to a tracking dashboard allowing you to measure and identify all water damage leads that you receive.
3. Manage, Measure & Optimize - When you are managing SEO (Search Engine Optimization), PPC (Pay Per Click) campaigns, and other online marketing strategies for the restoration industry you have to be up to date with the evolving changing landscape. Specifically to the rules and algorithm changes that Google itself imposes on all digital marketers. These changes can be catastrophic to your online presence if you aren't tracking daily and staying up to date with all the new changes that need to be implemented regularly.
4. Reporting - At ZIMA Marketing we provide you with your 'Day Zero Reports' which will give you your starting point before starting the campaign. Then you receive an ongoing monthly report for your website analytics, goals, and leads or calls. If you are/have worked with a digital marketing agency that doesn't provide you with your monthly performance report, you might need to hire a new marketing agency. Our reports are one of the best ways to visually see the work and progress of your online/website campaign.
Want to check another case study related to restoration leads? Click here. Or if you're ready to jump on a phone call to discuss details and learn more, tap the button below to book a call with a marketing expert from our team.
OUR APPROACH:
1. Advertise To The Right People - There are many ways to create awareness and get in front of the right people. Sometimes that's through face to face relationships, social media posting, networking, and sometimes that's through advertising online. One of the benefits of advertising is that it allows you to target specific people right in the moment of need for disaster restoration services, like water damage restoration. By targeting specific keywords, this will enable you to hyper-target potential customers for the best possible returns of your water damage marketing dollars.
2. Track Leads - It's all about tracking when it comes to measuring results. With our campaign on increasing your water damage leads, any call that comes from your website is recorded and sent to you in an email for your listening, fast and easy tracking right to your cell phone. You will also have access to a tracking dashboard allowing you to measure and identify all water damage leads that you receive.
3. Manage, Measure & Optimize - When you are managing SEO (Search Engine Optimization), PPC (Pay Per Click) campaigns, and other online marketing strategies for the restoration industry you have to be up to date with the evolving changing landscape. Specifically to the rules and algorithm changes that Google itself imposes on all digital marketers. These changes can be catastrophic to your online presence if you aren't tracking daily and staying up to date with all the new changes that need to be implemented regularly.
4. Reporting - At ZIMA Marketing we provide you with your 'Day Zero Reports' which will give you your starting point before starting the campaign. Then you receive an ongoing monthly report for your website analytics, goals, and leads or calls. If you are/have worked with a digital marketing agency that doesn't provide you with your monthly performance report, you might need to hire a new marketing agency. Our reports are one of the best ways to visually see the work and progress of your online/website campaign.
Want to check another case study related to restoration leads? Click here. Or if you're ready to jump on a phone call to discuss details and learn more, tap the button below to book a call with a marketing expert from our team.
© 2021. All rights reserved.
© 2021. All rights reserved.
Water Damage Marketing Case Study
Water Damage Marketing Case Study
14 Water Damage Projects In 30 Days!
14 Water Damage Projects In 30 Days!
Are you in the restoration industry and need more water damage leads? ZIMA has you covered. We have helped restoration companies with their lead generation nationwide, generating thousands of water damage leads and hundreds of thousands of profit for business owners. We know all the right strategies to implement from day one, making our services pay for themselves. You won't have to worry about having to tell us all about the restoration industry because we already have all the information and media needed for your website, ads, and social media.
Are you in the restoration industry and need more water damage leads? ZIMA has you covered. We have helped restoration companies with their lead generation nationwide, generating thousands of water damage leads and hundreds of thousands of profit for business owners. We know all the right strategies to implement from day one, making our services pay for themselves. You won't have to worry about having to tell us all about the restoration industry because we already have all the information and media needed for your website, ads, and social media.
How We Generated 14 Profitable Projects Within 30 DAYS!
How We Generated 14 Profitable Projects Within 30 DAYS!
About ZIMA
About ZIMA
Since 2016, ZIMA has provided expert service in nearly every area of restoration lead generation imaginable. We’ve helped our clients nationwide get more profitable projects with search & social ads. If you're a contractor, our team can help you take your business to the next level.
Since 2016, ZIMA has provided expert service in nearly every area of restoration lead generation imaginable. We’ve helped our clients nationwide get more profitable projects with search & social ads. If you're a contractor, our team can help you take your business to the next level.
“These guys delivered more leads in two weeks than we got in 6 months from our previous marketing company!”
“These guys delivered more leads in two weeks than we got in 6 months from our previous marketing company!”
Tony B., Seattle
Tony B., Seattle
Websites
Websites
Landing Pages
Landing Pages
PPC / Online Ads
PPC / Online Ads
ROI Focused
ROI Focused
Money Back Guarantee
Money Back Guarantee
Lead Generation
Lead Generation
Digital Presence
Digital Presence
Our client came to us wanting to expand their business, since they hired more team members and were ready to scale.
We ran an initial audit after our kick-off call, and decided to have the following created to get a huge influx of leads & projects:
1. A Beautiful, High-Converting Landing Page
A landing page is basically a single-page website that provides just enough information for consumers to make the decision easy for them to call or get in touch with YOU right away. Many websites might look good, but creating a website that will CONVERT LEADS is a main focus of ours, since leads = $$$!
2. Advertising Graphics & Animated Videos
Our client didn't have a solid graphic design/branding presence, so our graphic design team came up with multiple eye-catching advertising graphics to stand out from their competition and gain more clicks and leads from our social media ads.
Since video is becoming more and more powerful for marketing with each year, and our client didn't have any professional videos, our video production team made 2 animated videos designed to convert online visitors.
3. Tracking & Reporting
Just like you, we value transparency and clarity. And that's why we track ALL of our leads and save them in an organized dashboard for you.
We also provide all of our clients with weekly or bi-weekly meetings to ensure our marketing efforts are making a big impact for your business. On top of our meetings, we always deliver monthly PDF reports that allow you to see exactly what your marketing dollars are producing.
It took our team 2 weeks to put everything together, and once we launched the campaigns across the internet, our client got 5 leads in their first week which turned into 2 projects!
From there, we optimized our campaigns by refining search keywords, refreshing ad creatives & running split tests to lower their cost-per-lead from $112 to $48.
The cost-per-lead dropped significantly over the next few weeks as we scaled the campaigns, bringing our client 14 PROFITABLE projects within our first month of working together!
Our client came to us wanting to expand their business, since they hired more team members and were ready to scale.
We ran an initial audit after our kick-off call, and decided to have the following created to get a huge influx of leads & projects:
1. A Beautiful, High-Converting Landing Page
A landing page is basically a single-page website that provides just enough information for consumers to make the decision easy for them to call or get in touch with YOU right away. Many websites might look good, but creating a website that will CONVERT LEADS is a main focus of ours, since leads = $$$!
2. Advertising Graphics & Animated Videos
Our client didn't have a solid graphic design/branding presence, so our graphic design team came up with multiple eye-catching advertising graphics to stand out from their competition and gain more clicks and leads from our social media ads.
Since video is becoming more and more powerful for marketing with each year, and our client didn't have any professional videos, our video production team made 2 animated videos designed to convert online visitors.
3. Tracking & Reporting
Just like you, we value transparency and clarity. And that's why we track ALL of our leads and save them in an organized dashboard for you.
We also provide all of our clients with weekly or bi-weekly meetings to ensure our marketing efforts are making a big impact for your business. On top of our meetings, we always deliver monthly PDF reports that allow you to see exactly what your marketing dollars are producing.
It took our team 2 weeks to put everything together, and once we launched the campaigns across the internet, our client got 5 leads in their first week which turned into 2 projects!
From there, we optimized our campaigns by refining search keywords, refreshing ad creatives & running split tests to lower their cost-per-lead from $112 to $48.
The cost-per-lead dropped significantly over the next few weeks as we scaled the campaigns, bringing our client 14 PROFITABLE projects within our first month of working together!
